Recipe for Innovation Kitchen

Experiential / Invesco QQQ / 2025

Invesco QQQ partnered with the Food Network New York City Wine & Food Festival to bring the Recipe for Innovation Kitchen to life: an interactive culinary experience celebrating the creativity, experimentation, and unexpected combinations that drive innovation forward.

Working alongside TH Experiential and Groove Jones, the experience was to life with Recipe for Innovation, a two-player interactive game hosted by James Beard Award-winning Chef Kwame Onwuachi. The activation blended culinary creativity with Invesco QQQ’s innovative spirit, inviting festivalgoers to play, experiment, and discover what happens when the right ingredients come together.

From New York Wine and Food Festival to Food Network South Beach Wine & Food Festival Miami to Atlanta Food and Wine Festival to Chicago Gourmet, the experience brought innovation to the table in an unexpected way. Because whether you’re cooking up something delicious or imagining what’s next, the future starts with a little creativity and the right mix of ingredients.

SCOPE

Art Director - Concept Team
Art Director - Interaction Design