⅓ of all pets in the U.S. have a social media profile. Which means a lot of prying eyes… and some very judgmental ones.

To extend Schwab’s “You could’ve done better.” campaign into non-traditional channels, we tapped some of TikTok and Instagram’s top animal creators to give pets a voice, and let them call out the questionable life choices their owners make. Inspired by the internet’s obsession with pets who can speak their minds, we brought those critiques to life in 4 social-first spots, alongside 4 creator-made spots that put a whole new spin on the owner-pet relationship.

The result? Social engagement across TikTok and Instagram, and a reminder that your pets notice more than you think. So ignore the laser pointer, reconsider that questionable life choice, and remember: when it comes to your money, you could’ve done better, too.

Your pets are watching. Invest accordingly.