Invesco QQQ’s 25th anniversary called for more than a moment, it deserved a cookbook worth keeping.

Rooted in their spirit of innovation, we created a series celebrating 25 years of progress through a gastronomic lens, then translated that energy into a zine designed as a meaningful, collectible giveaway. The publication follows the five chefs featured in Recipe for Innovation Season 1, pairing recipes with editorial stories that capture the history, personal anecdotes, and cultural context behind each dish. Inspired by heritage cooking publications like Gather and produced with Hemlock Printing, it balances thoughtful design, sustainable production, and a tactile sense of care.