Invesco’s demographic is 19% more likely to listen to EDM. This was the strategic seedling that grew into how to stand out at Future Proof 2025. Invesco created an innovative custom vinyl press where attendees could make their own EDM track with our in-house DJ that matches your investment vibe. This immersive brand activation transformed individual investing styles into personalized music tracks, printed live onto vinyl. Blending creativity, personalization, and physical production, the experience brought Invesco’s investment philosophy to life with a live pressed vinyl takeaway.