To extend Schwab’s “You could’ve done better” campaign across non-traditional channels, we enlisted a few of the top pet creators on TikTok & Instagram to highlight the questionable life choices they see their owners making. 

We made 4 social-first spots that aired alongside 4 creator-made spots, accumulating massive social engagement across TikTok and Instagram. So pay no attention to the laser pointer, and remember that sometimes, you could’ve done better...same goes for where you invest. Your pets are watching you.