Pet Peeves
Charles Schwab | Social Campaign
Pet Peeves | Charles Schwab | 2025
⅓ of all pets in the US have a social media profile. That’s a lot of prying eyes…To extend Schwab’s “You could’ve done better” campaign across non-traditional channels, we enlisted a few of the top animal creators on TikTok & Instagram to highlight the questionable life choices they see their owners making. We made 4 social-first spots that aired alongside 4 creator-made spots, accumulating massive social engagement across TikTok and Instagram. So pay no attention to the laser pointer, and remember that sometimes, you could’ve done better...same goes for where you invest. Your pets are watching you.
@DougThePug
@TheHuskyMoon
@ThatLittlePuff
@HammyandOlivia
Team
Andrew Miller | Creative Director
Emily Galvelis | Art Director
Nicole Beraud | Copywriter
Leslie Walsh | Strategy
Michelle Carp | Account
Emily Byrne | Influencer Producer
Steve McDonald | Producer
Matt Livadary | Editor