Welcome to Recipe for Innovation Kitchen where the innovation of Invesco QQQ meets the boldness of the NYC food scene. A place where you can compete against James Beard Winner Chef, Kwame Onwuachi, to plate his financially inspired dishes and further explore the ETF brand.

We collaborated with TH Experiential, and Groove Jones to place Invesco QQQ in an authentic and interactive way at the 2025 NYC Wine & Food Festival. The goal was share Invesco’s innovative spirit with a new, relevant audience who might not be familiar with Invesco QQQ, but crave innovation. Festival goers could step into a full 3 wall screen kitchen and play a two-player interactive game, “Recipe for Innovation,” hosted by Chef Kwame Onwuachi. After playing, they can walk upstairs to flip through the RFI cookbook and create their own recipes at an interactive kiosk.

This festival popup accompanied the consecutively released social marketing campaign, Recipe For Innovation, where 20 innovative chefs create dishes inspired by the Invesco QQQ ETF.