Schwab Market Miles is where the worlds of running and investing meet, turning financial education into something unexpected, energetic, and built for social. Inspired by the insight that runners perform better in the market, the campaign taps into the shared mindset of pushing limits, playing the long game, and striving for the next personal best. Schwab challenged us to break away from traditional financial content and create something with real personality for YouTube and TikTok. Less lecture, more conversation, with a little cardio thrown in.

Schwab Market Miles is where running and investing collide, turning financial education into energetic, social-first content. Built on the insight that runners perform better in the market, the campaign brings a fresh perspective to Schwab’s YouTube and TikTok presence through unexpected storytelling, real conversations, and a shared drive to perform. A bold visual identity and custom-branded merchandise bring the campaign to life, while a two-day Central Park shoot with host and influencer Rachel Samples captures candid, man-on-the-street-style interviews with runners on the move.

Strava Collaboration: New York City runners took on six curated routes to earn custom Market Miles badges, extending the campaign from the screen to the streets.