Merchandise Design - Stripes

Major League Baseball | 2019

In the Fall of 2019 MLB wanted a way to connect with Gen Z fans through MLBshop.com. 82% of Gen Z (surveyed) prefer to work, study, and playwithout the need for a wardrobe change. Use vintage baseball stripes to create logo-less casual wear for young baseball fans

SCOPE

Art Director
Lead Graphic Designer

Stripes are popular in Gen Z fashion.

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But guess who did stripes first?

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MLB will draw inspiration from the stripes historically found in baseball uniforms to create casual-wear for Gen Z fans.

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Team

Emily Galvelis | Art Director

Hasib Islam | Art Director

Angela Diep | UX/UI

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