MLB | Merchandise Desing | 2019

THE PROBLEM

MLB wants to connect with Gen Z fans through MLBshop.com.


THE INSIGHT

82% of Gen Z (surveyed) prefer to work, study, and play without the need for a wardrobe change.


THE IDEA

Use vintage baseball stripes to create logo-less casual wear for young baseball fans

Stripes are popular with Gen Z.

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But guess who did stripes first?

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MLB will draw inspiration from the stripes historically found in baseball uniforms to create casual-wear for Gen Z fans.

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Team

Emily Galvelis | Art Director

Hasib Islam | Art Director

Angela Diep | UX/UI

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